Keynote Topics
UNLOCK THE POWER OF BRAND ACHIEVEMENT
For any company to become a beloved brand they must master the 5 core pillars of business. This leads to unstoppable execution of the #1 common goal for any brand, to acquire and retain more guests, more often. Together, we will learn how to lay a solid foundation to provide the safe construction of a stable home that will enable Brand Achievement. Kendall has successfully helped small business owners generating $250K and enterprise level organizations generating $2.5B surpass their goals by implementing the House of Brand Achievement. This is a proven blueprint that creates alignment, clarity and motivation to increase value and profitability.
Franchise Focused Version:
The above plus the following.
- Deeper dive into the Franchisor & Franchisee relationship
- Aligning on the purpose of Royalty & Ad Fees
- Expanding on the importance of leading through influence
- How a Franchisor’s enablement amplifies a Franchisee’s execution
- Driving higher adoption & engagement wile minimizing resistance
EMBRACE TURNOVER BY INVESTING IN PEOPLE
The restaurant industry has spent years trying to lower turnover and is the topic of discussion at every conference, yet this number is still always over 100%. Rather than fighting the resistance and trying to change something you can’t control, why not embrace turnover as a part of doing business? Meaning, focus on training, developing and educating all team members with the intent of providing the best work experience you can, knowing that you left the individual better than when they started.
Provide knowledge and insight in areas that you wouldn’t expect to learn at you average job, like how to open a savings account, understanding taxes, how food cost is calculated, franchisor/franchisee relationships, how to read a P&L, etc. In return, we develop a stronger workforce who will always remember what your company did for them and who knows, it may lead to decreasing turnover naturally. At the end of the day, people have to leave jobs for new opportunities due to life changes like moving, growing a family, a job offer with more pay and we can’t prevent that. But we can provide the most memorable experience for all and make a positive impact in our time together.
CUSTOMIZED TO BEST SUPPORT YOUR BRAND
Most keynote speakers have one core message and presentation that is very valuable but may not necessarily be relevant to your team in a particular moment. Although Kendall has a few keynote presentations prepared and mastered, he prefers to connect with your brand to truly understand the current environment. He believes all brands are in one of three stages, Triage, Stabilization, or Growth. Based on his firsthand experience in executive leadership, he knows how to emotionally connect with an audience based on which stage they are in, because he truly has muscled through them all.
Kendall will need a 30-minute discussion to gather appropriate insight to develop the right message for you and your team. As 6X former brand leader, he understands that one standard message cannot fit all and you must adapt to your situation as it pertains to strategy, culture, opportunities, or challenges. Kendall will tailor his keynote to best support your brand’s current landscape.